A sound technical website
We work on page structure, metadata, sitemaps and structured data. We also review loading performance and images, helping visitors and search engines find their way.
Help customers find your business.
Customers look for a solution in their own words. We investigate how those questions relate to your website, then improve the content and technical setup so search engines can find and understand your pages.
Room for relevant content
An optional CMS lets you add articles, services or projects. We set up support for page titles, descriptions and structured data. You remain in control of content that helps your customers.
Clear about our contribution
Our focus is technical SEO and content management foundations. For migrations, we map existing pages and configure redirects to new addresses. After launch, we check for technical problems.
Understand what is holding your visibility back.
We review your main pages. Can search engines reach them? Do they answer your customers’ questions? You get an overview of the issues and the improvements that deserve attention first.
Crawling and indexing
We check important URLs, status codes, robots instructions, canonicals and the sitemap. A page needs to be reachable and indexable to be considered for search results. Google decides whether to include it.
A clear purpose for each page
We review the question each page answers, whether its title and headings fit, and how pages link together. We add content where it helps visitors, rather than simply to increase page or keyword counts.
Speed and usability
We examine images, scripts, layout shifts and responsiveness to interaction. Where available, we use real-world data alongside technical measurements. A high test score is no substitute for a usable website.
A careful website migration
When a website or its URLs change, we map old and new pages. We set up relevant 301 redirects, update internal links and check for error pages and indexing issues after launch.
An improvement plan you can follow.
Record the current situation
We review the website and available data. With Search Console access, we can investigate search queries, pages and indexing reports, for example.
Prioritise and implement
We explain what is blocking progress, what could add value next and what needs more content. We agree which improvements to make and what input they require.
Check again and refine
After changes, we repeat the technical checks. We follow relevant metrics over an agreed period and distinguish technical improvements from changes in search traffic.
What do we measure, and what does it tell us?
Impressions and clicks tell a different story from enquiries. We choose metrics that fit your goals and the data available.
- Technical health: reachable and indexable pages, errors and user experience.
- Visibility: relevant queries, impressions and clicks in Search Console when access is available.
- Business goals: relevant contact moments, to the extent supported by measurement and consent settings.
Questions about technical SEO.
Can you guarantee a first position in Google?
No. Technical improvements make a website easier to reach and understand, but rankings also depend on content, competition and Google’s assessment. We agree what to investigate and improve without promising a ranking.
Do I need a new website to improve SEO?
Not necessarily. Existing pages, internal links or a technical change may offer the most value. We review your current site first. A new design or platform becomes relevant when the existing foundations prevent you from reaching your goal.
How soon will a change have an effect?
Some technical errors can be fixed immediately. Search engines then need to revisit and process the changed pages. Effects on impressions, clicks and enquiries may take longer and vary between sites, so we compare over an appropriate period.
Does this approach help with AI search results?
Clear, accessible pages with verifiable information help systems process your content. Google AI Overviews and AI Mode use the usual SEO principles; no special AI file or additional schema is required. Inclusion or citation cannot be guaranteed.
Connect technical work with the rest of your website.
- Preparing a website migration
Learn how to map existing URLs, redirects and checks after launch.
- Measuring and improving website performance
Understand the difference between an isolated test score and visitors’ real experience.
- Building or renewing a website
Include page structure and migration planning from the start of a new website.
- Google Ads alongside organic visibility
Consider paid reach when you want to advertise for specific current search needs.
Want to know where your search visibility could improve?
Let us review your current situation and discuss which improvements are useful.